“That’s the stran­ge thing about fash­ion - that there are these two sides: the whole press side, that love to talk about the ex­cite­ment of the fash­ion world but then the rea­l­ity of our busi­ness is some­times a bit more brut­al and real… To see this, was rea­l­ly, in a way…I was rea­l­ly im­pres­sed. Or some­th­ing de­ep­er than im­pres­sed, it was shak­ing my lit­tle world. Shak­ing it up! To un­derstand how tough it is. Peo­ple think “I want to be­come a fash­ion de­sign­er”, but they don’t un­derstand how dif­ficult it is to main­tain a cer­tain level. The first col­lec­tion is easy, but then to grow, and to con­tinue, and to get a cer­tain im­por­tance…that’s pre­tty dif­ficult.”

- Damir Doma Interview